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Saiensu Fikuson https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1471550184274-4ZWBJ196FQAIKXCM0TA7/30-31.jpg Saiensu Fikuson https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1471550116437-DYB615FRD3AMS7U48TRF/ad.jpg Saiensu Fikuson http://www.ohheyadri.com/peets-coffee daily 0.75 2019-06-28 https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1592171977635-F8UQNHQACMZZPEU375MB/Social%2BQuotes-02.jpg Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1561741676341-0KCA1RFEV32QUR4A1G7Z/Social+Quotes-01.jpg Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1561741680293-8EQ1A2636K6Y3T4TVOE4/Social+Quotes-03.jpg Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1561741675966-PK5YRGFXEJ60FT4901GK/Social+Quotes-02.jpg Digital Design - Peet's Coffee Social Quotes Designed the first set of custom social quotes in Peet’s history for social media accounts. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1535213636643-UFAIB5BFMQ2G1Q4KV9ED/new+occasiosns+egift.png Digital Design - New Occassion E-Gift Card Designs Just a couple of the many evergreen hand illustrated e-gift card designs for Peet’s online purchases. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1535213559144-LWFI681DPH4WK113SW98/fathers+day+egift.png Digital Design - Father's Day E-Gift Card Designs Four unique hand drawn Father’s Day E-Gift card designs for Peet’s online purchases. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1535213971679-DW7G8UAB50317PYCDF00/mothers+day+egift.png Digital Design - Mother's Day E-Gift Card Designs Five uniquely designed Peet’s e-gift cards for Mother’s Day https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1548285695699-KFDU03MKZKGZFSHU46YZ/19LOY-Valentines-Egift-D1-01.png Digital Design - Valentine's Day E-gift Card Design Four unique designed Valentine’s Day E-Gift card designs for Peet’s online purchases. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554751659403-O1CX0R5PPQUMOHQXU0IQ/2Off-IOS.gif Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1557342730248-Z00VFMLYW6TKH3XFXMI9/Reston-DigitalAds-01.png Digital Design - New Store Opening Digital Ads Geofenced digital ads designed to target people around the are of new store opening. Potential customers enticed with promotional code. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554751669069-EBZ60T58IMGPI9VWBN2U/NoOffer-IOS.gif Digital Design - Peet's Coffee Social GIFS Gifs I created for Peet’s coffee social posts promoting order ahead https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1542068103683-VGYR7P3P4ZPMZRO7PWLV/18HD-Supplementary-Email-Modules-BADGES-01.jpg Digital Design - Evergreen Badges For Email Modules These were 6 uniquely designed badges for 6 add-on email modules that could be attached to any HD/Retail email. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1546322512947-EH157LI1AC4QJG1U5TAP/LOY+style+guide-02.png Digital Design - Loyalty Program Email Template Redesign Having the great privilege of managing all incoming assets for our Loyalty Program, I was tasked with a complete redesign for our Peetnik Rewards email templates. I developed a system that embraces the Peet’s brand premium look and feel, complete with a special set of custom icons developed for optional use within our emails. Overall, this new redesign calls for a much more cleaner, legible read for our members. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1546321485449-QZCXAK9YN1N2QLZSK4GQ/18LOY-EOY-Email-FA.png Digital Design - End Of The Year Loyalty Email The first year in Peet’s history to have an “End of the Year” email specifically targeted to our Loyalty program Peetnik Rewards members. I created a unique modular template with custom designed icons for an engaging experience once opened. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1546322499280-NI54KWSU40U3SU02X04I/LOY+style+guide-01.png Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1547418847644-OP71H5RZZQCEPAFG90KF/18HOL-Capsules-Cards-01.png Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1547418849960-VLSDEJCVCWIPSWN644LF/18HOL-Capsules-Cards-02.png Digital Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553216727736-2YF0ZQ0TPMLQGI58YP62/Screen+Shot+2019-01-13+at+2.47.46+PM.png Digital Design - Holiday Capsule Micro-Site Campaign For our Peet’s “Are you holiday ready?” campaign, I collaborated with our Head of Design to create 32 uniquely designed cards (fronts & backs) to promote our Nespresso Compatible Peet’s Capsules . These cards will gradually “unlock” over the course of 60 days, supplying visitors tips, advice and products that will help them become holiday ready. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553216141921-U7HSKEBFIXO8TV34O86P/barista+champion+email+copy.jpg Digital Design - Barista Championship Retail Email Retail email announcing the barista champion choice coffee to our customers. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553216874365-CGSG0PPH3I4ZXR2YOEYO/18LOY-Point-Tracker-FA.jpg Digital Design - Points Tracker Module With the redesign of our Peetnik Rewards exclusive email template, an additional points tracker module was designed to notify our customers how many points they have after every check in. A uniquely designed badge was created to be used along side simple, straightforward copy. This module was created to easily add onto the bottom of our emails. http://www.ohheyadri.com/digital-design daily 0.75 2022-08-19 https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1592172078230-ODBHZE15JJZN6CPUCXQJ/Screen+Shot+2020-06-14+at+3.01.04+PM.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1566428983240-QXG6SSBMUYT2UH9NEJAJ/Untitled-5-01.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1566428986262-GHT4FB5COZBPGBXC7GGL/Untitled-5-02.png Print & Package Design - Reserve Bag Package Redesign One of the most rewarding projects to work on, I had the great privilege of working on a complete redesign of our reserve coffee bag, our premium and most exquisite coffee blends, created by Roastmaster Emeritus Jim Reynolds from rare lots. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1562780915861-5ED2R3FN0SOV7VKN6BV2/brew+crew+logo+D2-01.jpg Print & Package Design - Peet's Internal Events Planning Logo Designed logo for the our group of event planners for internal events. You can say this is the spirit team of Peet’s logo. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1581717500349-6IC9JQVGQUBI8HMLW3UZ/Screen+Shot+2020-02-14+at+1.58.04+PM.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1581717503755-8RXSC97SUSLX0QYPABZC/Screen+Shot+2020-02-14+at+1.56.59+PM.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1581717551162-FQ9W9FGDAUJMZICPX1M5/Screen+Shot+2020-02-14+at+1.58.55+PM.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1557262526893-AEGYIX489TVEVABBO6AC/19RET-NSO-PreOpeningFlyer-FA-01.png Print & Package Design - New Store Opening Event Flyer I created a flyer that can be handed out by the store teams, inviting local businesses to the “Friends and Family Preview Event” that can be re-used across store openings in different markets. This flyer features a section for the store teams to write in the location, date and time in sharpie. (given ever changing dates) https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248404750-PGFMVXA7KX2WSFUKJ786/19LOY_SmCounterSign_APR19OA2-FA-01.jpg Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1557194523310-1KW26FC58EZFZ0AV1XRY/OA-InstoreCoupon-01.png Print & Package Design - Peet's Coffee Order Ahead In-Store Coupon In-store cards designed to facilitate and promote downloading the Peet’s app. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248428907-7PJJ18WH6RY3XZ5Z3DLW/Untitled-3-01.jpg Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554324436793-ORVHBC1X83MNDDPJMKVH/19RET-BaristaCompetitionLogo_C1r2-01.png Print & Package Design - Peet's Barista Competition Logo Designed logo for the annual Peet’s barista competition for posters and merch including shirts and sweaters. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248410774-120QF5SDZNDTF25FLZQJ/19LOY-BeanTower-APR19OA9-FA-01.jpg Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248413816-EH660B8U5VMCNVA235YY/19LOY-AFrame-APR19OA11A-FA-01.jpg Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248414945-SUAC739B4SQMM6H75TLS/19LOY-Impulse-APR19OA6-FA-01.jpg Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248420746-EARKLG9WTMZOGN71BI8X/NEW+ICON+SCREENS.png Print & Package Design - Order Ahead Launch Campaign For the first time in Peet’s history, we introduced an Order Ahead campaign launching to all retail stores. I had the great privilege of being the lead designer from concept to finished product. This campaign consisted of developing all in-store signage including menu panels, impulse fixtures, counter signs, outdoor poster designs , and a new in-app icon. I worked directly with an illustrator and art directed him to develop our running cup and running bag man that has become a icon for our Order Ahead look and feel. Pairing it along with dimensional typography and a new signature blue color, this campaign not only stood out, but created an engaging and curious design anyone is drawn to stare at! https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553211919102-3G9ZOZPU6LF64PCZBVR0/18WS_UCBerkeley_Postcard_FA-01.png Print & Package Design - UC Berkeley Welcome Postcard A double sided hand drawn postcard that went inside Peet’s Coffee welcome bags for new students at UC Berkeley https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553216577609-CJDMLQB1TB8CSI2BL1DJ/Deeper+dark+wall+graphic.png Print & Package Design - Peets Compatible Nespresso Capsules Wall Vinyl With the launch of our new nespresso compatible espresso capsules, a wall vinyl was designed for a new room opening in the home office room “Nerrisimo.” https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1561742470554-GIJN4JDS71RGOPK3RY3S/NEW+OCCASIONS+GIFT+CARDS+FINAL-01.jpg Print & Package Design - Peet's Evergreen New Occasion Gift Cards Designed Peet’s new evergreen set of gift cards. Carefully selected color and foil for physical cards for birthdays, thank you’s, and congratulations. https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1554248432341-MJLNYD9OCXZ5I1OOA8Y2/19LOY-PickUpSign-APR19OA1B-FA-01.png Print & Package Design https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1553211919578-NYNX7RBCTSAO8DKB8X7Y/17BRD_EnamelPin_CoffeeFirst_FA.jpg Print & Package Design - Enamel Pin Black and gold enamel pin design for people to use when they are out in the field https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1561742781436-D8NTVE3MPTTA92QI4T5X/HOLIDAY+PHYSICAL+GIFTCARDS_Birthday.jpg Print & Package Design - Holiday Gift Cards Designed our 2 gift card designs for our Holiday campaign. http://www.ohheyadri.com/cosmetics daily 0.75 2021-06-16 https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1660942681415-6VRQYTAYGSY2ODVYDBV8/303%2Bmousse%2Bblush%2Bcopy.jpg Cosmetics 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https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614318833252-2L0SS676SYYYZPV46HYD/Instagram-LA-palette.PNG Cosmetics https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614318817658-4PE135UY8HCFR53DZ6IP/INSTAGRAM.PNG Cosmetics https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614318832813-KJYNUZUSM7C8TW86ZGZY/IMG_7172b.JPG Cosmetics https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614362126732-MSU4TURIROOUMPD35OHA/set+B.png Cosmetics https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614362122374-K9WXR75X2PIZEQZFAOP4/setA.png Cosmetics https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/1614362197782-B2N5UOKCPCZCDZVDSJMA/glitter+eyeliner+swatches.png Cosmetics http://www.ohheyadri.com/about-1 daily 0.75 2025-01-03 https://images.squarespace-cdn.com/content/v1/561b2ac8e4b0cf570104cd8a/154b87f3-6b97-4c73-8ede-f3e6afd33bd1/IMG_7082.JPG About - MY LIFE IN A NUTSHELL My love for graphic design stems from my passion to create while solving problems. Being able to do what you love and make a living doing it. Through design we all have the ability to make a difference and that is what I love to do. We get to do it in a visual way using colors, shapes, images and words to convey our message. And that is such a thrill for me! Living in Los Angeles, I love that I can surround myself around design and truly appreciate it for what it is! If there is one thing I have learned, as designers, we stimulate people’s minds everyday with our work. We find ways to make them think about what they are looking at and helping them establish a connection with design on an emotional level. Inspiration! http://www.ohheyadri.com/resume daily 0.75 2024-06-05