FabFitFun is a subscription-based company offering seasonal boxes filled with curated products that members can choose from. I had the opportunity to concept, design, and illustrate the Summer ’22 and Winter ’22 box experiences. For Winter ’22, I also developed the visual style guide that helped establish the creative direction across multiple channels.
Beyond the box itself, I worked across a variety of digital and print touchpoints, including digital marketing assets, flyers, and the editorial-style magazine included inside each box. From the initial concept through final execution, I helped create a cohesive visual experience across both physical and digital spaces.
Popsicle Surfboard in the making
At Peet’s Coffee, I worked across a wide range of creative touchpoints, bringing the brand to life across digital and physical spaces. My work spanned web, email, and other digital platforms, as well as in-store print and promotional materials. I contributed to campaign concepts from the early creative stages through final execution, and occasionally supported campaign photo shoots to help bring ideas to life. Working across channels gave me the opportunity to create cohesive, engaging experiences while maintaining a strong and recognizable brand presence.
While working at Torrid, I worked on a variety of print projects that included seasonal in-store marketing campaigns, miscellaneous print projects for cross-functional teams and more. I developed concepts from start to finish and worked closely with VP of creative and Senior Art Director.
Working with typography and creating beautiful lockups are one of my favorite pastimes. Using my eye for type, I created a number of layout and lockups while at Peet’s Coffee as well as some side projects of my own.
I have been creating digital art for quite some time now and I have been able to use my illustration skills to create more impactful social posts, as well as designing the seasonal box and style guide at FabFitFun. I have also used illustrations for package design at City Cosmetics and flyers and e-gift card designs for Peet’s Coffee. It is amazing that I can use a passion of mine to create such impactful work!
CONCEPTUAL DESIGNS
In my spare time, I enjoy creating conceptual packaging designs for fictional brands and products. These passion projects allow me to explore branding, packaging, and visual storytelling while experimenting with different styles, industries, and creative ideas.
FABFITFUN
At FabFitFun, I explored packaging design for both the subscription box experience and concepts for products that could be featured in a future brick-and-mortar store. It was a fun opportunity to think beyond the mailer and imagine how the brand could come to life across a wider range of retail packaging.
CITY COSMETICS
When I joined City Cosmetics, I really got to dive into packaging design since it was the main focus of my role. I worked on creating new products for the Italia Deluxe brand, leading the design process from concept to final packaging for a variety of product launches.
PEET’S COFFEE
While I was at Peet's, I was asked to redesign the packaging for Reserve Coffee—the brand's most premium coffee line—because the existing bag didn't reflect the quality of the product. My goal was to create a more elevated look and feel that matched the coffee inside. The final design gave the packaging a more premium presence and helped make the product feel as special as it was.
FABFITFUN
Social media is a huge aspect of marketing in any company. Not only did I work on a lot of social posts for FabFitFun, but I helped develop how our seasonal style guide ( the do’s and don’ts) would be implemented on social platforms, for both stories and in-feed posts.
CITY COSMETICS, PEET’S COFFEE
While working at City Cosmetics and Peet’s Coffee, I also had to work on a number of social posts, either promoting products or a fun post to get engagement. This also includes creating GIF’s.
Web banners are one of the first things people notice when they land on a website, so I love creating designs that are eye-catching and encourage people to explore. I've designed banners and web assets for brands like FabFitFun, City Cosmetics, and Peet's Coffee, while also creating conceptual web designs for fictional brands as a way to experiment with new ideas, layouts, and creative directions. Here are a few examples of both my professional and personal work.
I have worked on creating many emails, some which have included typography design and making icon families to be used within the email. I also had the great privilege of redesigning and creating a new template for emails while working at Peet’s.
